Coaching Business School
April — September 2025
A 6-month program designed to help you grow your coaching practice—through connection, service, and leadership.
Applications for 2025 are open.
What if growing your coaching practice was simple and fun?
No more second-guessing every decision. No more marketing overwhelm. No more wondering where your next client is coming from.
Just great coaching, with great clients, in a business that feels aligned and sustainable.
Right now, your practice might be working—but it doesn’t feel great. Maybe:
You’re making money, but the process still feels wobbly.
You love some of your clients, but others drain you.
You’re unconsciously overcomplicating enrollment, making client creation harder than it needs to be.
You hesitate in sales conversations, holding back instead of leading.
You’re not alone.
Creating clients is a skill of its own.
And once you master it, everything changes.
That's what we do in Coaching Business School.
Once a year, I run CBS to help great coaches move out of confusion and into a practice that is clear, simple, and sustainable—one where you create clients with confidence and ease.
If you’re ready to refine your approach, deepen your mastery, and grow a coaching business that you genuinely love, I’d love to support you.
“In three months, I’ve tripled my investment and almost all of my clients have re-signed. My business and life have taken an elevated trajectory. This has been precisely the kick up the bum I wanted.”
Ben Lucas
MindBody Coach & International Facilitator
Author of Zen Digital Makeover
Does this sound familiar?
By now, you’ve probably experimented with a few of the following:
Marketing tactics that feel like a second job—social media, email sequences, and content strategies that burn your time and energy but don’t consistently lead to clients.
Building a fancy website—hoping it would make you look more credible or attract clients on its own.
Hiring a VA or freelancer to “take marketing off your plate”—only to realize client creation isn’t something you can outsource.
Jumping from strategy to strategy—testing different approaches, hoping one will finally click.
None of these are bad things. They just aren’t the foundation of a sustainable coaching practice.
Most coaches are told that visibility = growth.
But if that were true, every coach with a big audience would have a full practice.
They don’t.
Because, at the core, coaching is a relationships business.
The foundation isn’t marketing, visibility, or complicated systems.
It’s connection, service, and leadership.
If tactics were the answer, you wouldn’t be here.
Client creation isn’t about tactics. It’s about relationships.
When you build your coaching business on relationships, everything changes.
When you invest in connection and relationships, your community doesn’t just know you—they trust you. When they experience your coaching and your impact, they naturally want to work with or refer you.
When you come from service, people can relax around you (and you can relax, too.) There’s no need for pressure or pushing—just real conversations about where people are, where they need help, and what’s possible.
When you are grounded in your leadership, you guide potential clients through a simple enrollment process to explore alignment. Are we a great fit? That’s it. No convincing, coercion, or other funny business necessary.
Welcome to
Coaching Business School
Coaching Business School is a 6-month program designed to help you develop mastery in client creation—through connection, service, and leadership.
Once a year, I run CBS to help great coaches move out of confusion and into a practice that feels clear, simple, and sustainable—one where you create clients with confidence and ease.
Inside, you’ll learn how to:
Build meaningful connections that naturally lead to client relationships.
Make clear, compelling invitations that people are excited to say yes to.
Navigate the enrollment process with confidence and ease.
Grow a business that aligns with your strengths, values, and energy.
When you join, you’ll get:
Proven tools to help you create clients you love working with.
Group coaching to support you in every aspect of client creation, from pricing to proposals.
A community of coaches who value depth, connection, service, and leadership.
A simple, lasting framework for creating clients in a way that works for you.
If you’re ready to refine your approach, deepen your mastery, and build a thriving business that you genuinely love, I’d love to support you inside CBS.
Meet Your Coach
Hi, I’m Levina.
For nearly a decade, I’ve had the privilege of coached visionary entrepreneurs, bestselling authors, professional athletes, an Emmy Award winner, and leading coaches through major seasons of transformation.
Like many coaches, when I started, I thought if I focused on being great at coaching, clients would come. Then, I got lost in the noise of online marketing. Neither approach worked.
After that, I learned that client creation is a skill of its own—a skill based on connection, service, and leadership.
That’s why I created Coaching Business School: to help great coaches simplify growing their businesses, so they can focus on doing great work in the world.
If that’s what you’re looking for, I’ve got your back.
“It sounds like hyperbole but it's a challenge for me to articulate just how impactful Levina has been on me. Working with Levina has transformed my practice.”
Michael Bolognino
Life Coach
Enrollment for 2025 is open.
Coaching Business School is designed for coaches who value mastery and sustainability over hacks and quick fixes. That doesn’t necessarily mean waiting years for results. It means making sure that the results you create today don’t collapse tomorrow.
When you have a solid foundation, everything else becomes easier. You don’t have to keep reinventing your approach or chasing the next tactic—you know exactly how to create clients, now and forever.
This year’s cohort runs from April to October 2025. Applications close March 28, 2025.
All sessions are 90 minutes on Wednesdays at 12PM PT / 3PM ET / 5PM GMT unless otherwise noted.
April 9, 16, 30
May 7, 14, 21
June 4, 18, 25
July 9, 16, 23
August 6, 13, 20
September 3, 10, 23*
*Our final session is on Tuesday, September 23.
Coaching Business School is an $8,500 investment.
FAQs
Don’t see your question below? Email me at hello@levina-li.com
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Coaching Business School is for coaches who are in this profession for the long game—coaches who want to build a thriving, sustainable business through relationships, service, and leadership.
It’s designed for coaches who:
Are already working with clients (or have before.)
Want a simpler, more effective way to grow their business.
Value mastery and sustainability over hacks and quick wins.
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CBS is not for beginner coaches who:
Are in the early stages of developing their coaching skills.
Haven’t worked with clients yet.
It’s also not for coaches who are focused on scaling through online marketing—that requires a different approach.
To be clear, online marketing isn’t inherently bad. But most coaches jump into it too soon, before they’ve built a deep understanding of their clients, approach, and the value of their work.
CBS helps you develop the essential skills of creating clients through relationships and service first—so that if you do choose to scale through online marketing later, you’re doing it from a solid foundation of deep understanding of your clients, clarity in your offerings, and grounded leadership.
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CBS isn’t about getting clients fast, even though many of our coaches have breakthroughs in client creation immediately. It’s about building a foundation that allows you to create clients now and years from now. The coaches who do this work consistently grow their businesses in ways that feel simple, sustainable, and aligned.
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You’re in the right place.
A number of coaches in CBS are already making over $100K—but their process still feels wobbly. Maybe they’re taking on misaligned clients, overcomplicating enrollment, or leaking energy in ways they don’t even realize.
CBS helps clean all of that up so client creation feels simpler, smoother, and more aligned, so you can focus on doing great work with great clients.
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CBS runs for six months. We typically have three 90-minute group coaching sessions per month.
Beyond that, your time commitment depends on how deeply you choose to engage. I recommend 3-5 hours per week. There’s no unnecessary busywork in the program. Everything we do is designed to help you develop mastery in building relationships, creating clients, and leading powerfully.
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CBS is an intimate group program—not a massive course where you get lost in the crowd.
I keep cohorts intentionally small so that you get the coaching, support, and clarity you need.
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Ask yourself:
Do I want a simple, clear, and sustainable way to create clients?
Am I committed to my coaching practice for the long haul?
Do I value depth, service, and leadership over marketing tactics?
If you are a yes to all three, CBS was built for you.
Still not sure? Send me an email at hello@levina-li.com and let’s find out together.
Learn more
If you’re still considering CBS and want to explore this approach more deeply, I’ve put together a short email series that walks you through:
How client creation works when you lead with service and relationships.
Common mistakes coaches make—and how to avoid them.
What you can start doing today to simplify client creation.
If you’d to receive this series and learn more, sign up below: